If you’ve been in our store lately you’ve probably noticed that something has taken over our backroom. Well, that entity is our new website – www.Kitterly.com. Kitterly has been in the works for a little over two years, but it moved in and made itself completely comfortable a couple months ago.
If it were any other ecommerce site, it probably wouldn’t demand the hours of attention and painstaking care we’ve put into it so far. But Kitterly is not just another online shop. Kitterly was designed to make shopping online for knitting and crochet projects more inspiring, intuitive and convenient. An LYS experience you can access 24 hours a day, from the comfort of your home! But in order to bring the whole LYS experience online, we had a lot of prep work to do offline.
We’re planning our projects and products very carefully. We put up a 23′ x 6′ hunk of felt and started organizing, deliberating, and hand-picking beautiful patterns that we know crafters would love to knit or crochet. This process is ongoing and every few weeks we add more. (Eep!)
Meeting on the weekends, we discussed best yarn choices for every pattern we picked as if we were going to make it ourselves. We ordered more yarn. We ordered new yarn. We’re still ordering yarn somehow. All after swatching of course, because we are knitters and we are nothing if not thorough.
If there’s one thing that makes endless swatching seem like a treat, it’s data entry. We created a million spreadsheets, and got to work. Shipping measurements, techniques used, knitting needles used, knitting needle shipping dimensions, notions used, number of pieces in that package of notions, recommended yarn, yardage amounts, yardage in each skein of yarn, color family, fiber type, bust measurements . . . any and every piece of information that would help ensure our customers get exactly what they need for their customized project had to be discussed and entered into our database.
While all of this work is going on, we’re still running our shop, giving knitting and crochet advice and overcoming the usual line-up of small business challenges. For instance, a misguided contractor brought his sledgehammer through our front wall, instead of our neighbors. Our main computer went on strike and threatened to take everything with it. We lost all the yarn product images we’d been amassing over the years(something that had been crossed off the to-do list for months!) so Elise had to re-shoot the entire store. All that, and the fact that Life doesn’t really care if you’re working on a nigh impossible deadline, it’s going to happen anyway.
But we’re resilient, resourceful ladies. And damnit, we’re determined to put in the work now so we can build the website we’ve been dreaming of for years.
So, we laugh, pet the doggie, eat too much pie, and then dig back into the work. We’re so close to launch now and cannot wait to introduce you to Kitterly.
It’s not up yet, but if you go to www.Kitterly.com you can sign-up to be among the first to know when Kitterly goes live.
ETA: Oh hey! Our Facebook page is up Like Kitterly on Facebook!
Stay tuned !